SoBakeable is a San Francisco-based baking kit company that believes in celebrating life's moments with something sweet.
Situation: A new dessert baking kit company, SoBakeable sought to break through the clutter of the subscription box category and increase visibility of the brand.
Action: Beginning in Q4, a media strategy was developed to leverage the holiday season through proactive pitching to Food, Lifestyle and Parenting writers and editors. SoBakeable was positioned as the perfect solution for holiday baking and gift for foodies and sweet lovers. Continuing into the new year, a news engine was developed to keep SoBakeable top of mind for media in regards to the kits being the perfect addition to dinner meal kits as well as celebratory item for holidays, parties and special occasions.
Results: Over a span of 10 months, SoBakeable was featured in nearly 40 outlets spanning national and local coverage resulting in 270 million media impressions. The brand also continued to see a 100% growth month-over-month and an uptick in site traffic and subscribers partially due to media coverage.